campaign

cam|paign1 [ kæm`peın ] noun count ***

1. ) a series of things that a politician or political party does to try to win an election:

It is alleged that the party used illegal methods to finance its campaign.

an election/re-election campaign

a ) a series of things such as television advertisements or POSTERS that try to persuade people to buy a product:

The campaign boosted sales of the jeans by 200%.

an advertising/publicity/marketing campaign

b ) a series of actions intended to produce political or social change:

a literacy/recruitment/anti-drug campaign

campaign for/against: Local people have launched a campaign against closing the hospital.

campaign to do something: There's been a campaign by local fishermen to ban imported shrimp.

2. ) a series of actions by an army trying to win a war:

This victory was the turning point of the campaign.

air/bombing campaign

campaign

cam|paign 2 [ kæm`peın ] verb intransitive **

1. ) to try to achieve political or social change by persuading other people or the government to do something:

campaign for/against: She has been campaigning for stronger anti-pollution laws.

campaign to do something: They actively campaigned to save their local movie theater.

2. ) to try to win an election:

The Republicans have been campaigning hard in the Midwest.